That's Who We R

On February 25th, the National Association of REALTORS® launched the "That's Who We R" campaign.

When it comes to buying or selling property, consumers know they want the best. The best price, the best property, the best location, the best process. What many don’t know is that they also have the right to the best real estate professional. To help consumers understand why working with a REALTOR® is the best choice for this life-changing transaction, we had to go way back to 1913. That’s when the National Association of REALTORS® began to set their members apart by adopting a Code of Ethics that still guides the business decisions of all 1.3 million REALTORS® today. The REALTOR® Code of Ethics isn’t just words on a page, but is a pledge of honesty, integrity, professionalism and community service. Partnering with a REALTOR® delivers the peace of mind that can only come from working with a real person. A real advocate. A real, trusted professional who is committed to their clients’ futures and neighborhoods just as much as they are.

Can you get that peace of mind from an app? We didn’t think so. It’s this code that helped inspire the “That’s Who We R®” campaign, which aims to demonstrate the value of a REALTOR,® distinguish REALTORS® from the rest and deliver the REALTOR® difference. For REALTORS,® “That’s Who We R®” functions as a rallying cry, instilling pride in their everyday actions and all the ways they go above and beyond to improve the lives of their clients, consumers and their communities. For consumers, “That’s Who We R” educates them on the REALTOR® difference and becomes an inherent call to action to work with a REALTOR® who abides by the Code of Ethics, practices advocacy and is backed by the nation’s largest professional trade association. We’re members of the National Association of REALTORS.® That’s Who We R.

There is a tremendous amount of promotional materials on the NAR website. You do have to login to access the materials.

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