How the Clear Cooperation Policy Will Impact Your Listings

NAR has mandated that all MLSs adopt the Clear Cooperation Policy. This policy is intended to reinforce a transparent marketplace to ensure home sellers benefit from the most market exposure and home buyers have access to the most up-to-date property information. Effective Friday, May 1st, 2020, RLCAR MLS members who list a residential property, must submit it to the MLS within one (1) business day of marketing it to the public. Public marketing is any promotion or advertisement such as:

  • yard signs, flyers, or other printed materials

  • brokerage website displays (including IDX and VOW)

  • digital advertising on a public-facing site

  • communications with other brokerages

  • verbal communication to anyone other than the homeowner

The existing Seller Acknowledgement Waiver of MLS Benefits form was revised to include language regarding the public marketing of listings and a new form was created, Delayed Marketing Authorization to be used when you have a signed listing agreement, but the seller wants to hold off on marketing the property or putting it into the MLS for any reason (decluttering, cleaning, family in town, etc.).

1.01 Clear Cooperation: Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts),multi-brokerage listing sharing networks, and applications available to the general public. (Adopted 04/2020)

If you have any questions or if you would like for me to come and speak at an office meeting (when we can start gathering again) just let me know. or 575-257-4750

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