Marketing Monday Part 1: Preserve and Promote the REALTOR® Mark.
A new multi part series! The Marketing Monday series will go over the rules, license laws and code of ethics requirements surrounding marketing and advertising. The first few parts to this series we will focus on the REALTOR® trademarks, rules, use and why leaders in the association – along with NAR’s business partners, members of the media, and members of the public – need to protect the value of the REALTOR® trademark.
Embrace the Marks...
Preserve and promote the REALTOR® Mark.
You are more than just a real estate licensee...
It is important to use NAR's membership marks—including the REALTOR® logo and the terms REALTOR®, REALTORS®—correctly and according to the rules outlined in the Membership Marks Manual.
Why NAR Protects the REALTOR® Trademark
The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit that distinguishes members from all others in the real estate business. NAR's Legal Affairs department has initiated at Trademark Awareness Campaign to educate association staff and members on the importance of protecting the REALTOR® trademarks and rules for proper usage. Watch this entertaining, three-minute video to learn how members can protect the value of the mark by using it properly. Remember, a REALTOR® isn't "just another real estate agent." Being a REALTOR® means more.
Make Our Marks Remarkable