Open Doors to Opportunity

NAR is thrilled to launch new TV spots for the That’s Who We R consumer advertising campaign. This work is inspired by you, the REALTOR®, and the impact your expertise can have within a transaction, and beyond.

This year, the campaign is rooted in your unique ability as a REALTOR® to “open doors to opportunity” – for both your clients and in the communities you serve. Throughout the new spots, doors serve as a catalyst into a variety of real-life stories and give viewers a peek into the future lives of clients who are living out their dreams of buying a home or running a business. The visuals and scripts work together to reinforce what you, as a member of the National Association of REALTORS® stand for, the value that you bring, and the emotions and opportunity that property ownership can unlock.

To view all five TV commercials, visit They are part of a fully integrated media plan, including new radio and digital audio, social media messaging, search, content partners, and of course, turn-key campaign logos and assets exclusively for REALTORS®. Visit to download and use campaign materials in your own local markets. For easy sharing and personalization on social media platforms, download NAR’s Photofy app and tap into a library of images.

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