Why Use a REALTOR®
More than a real estate license. Expertise, advocacy, and a commitment to a higher standard.
Not every real estate licensee is a REALTOR®. REALTORS® are members of the National Association of REALTORS® and agree to follow a strict Code of Ethics. Whether you're buying or selling, a REALTOR® brings professional knowledge, local expertise, and guidance to one of life's biggest financial decisions.
Real Estate Licensee
Licensed by the state to practice real estate.
REALTOR®
A real estate professional who is also a member of the National Association of REALTORS® and subscribes to its Code of Ethics.
REALTOR® is a professional membership mark, not another word for real estate agent.
What a REALTOR® Brings to the Table
Local
Expertise
Knowledge of the market, neighborhoods, property considerations, and local resources.
Skilled Representation
Assistance with pricing, offers, negotiations, and decisions throughout the transaction.
Professional Guidance
Help navigating contracts, timelines, inspections, financing, and closing.
A Code of
Ethics
REALTORS® pledge to uphold professional standards and put their clients' interests first.
How a REALTOR® Helps You Buy or Sell
Buying a Home
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Understand your buying power
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Find available properties
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Evaluate properties and neighborhoods
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Understand financing and your budget
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Navigate inspections and due diligence
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Negotiate an offer
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Move from contract to closing
Selling a Home
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Understand the current market
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Develop a pricing strategy
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Market your property
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Reach real estate professionals and buyers
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Evaluate offers objectively
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Negotiate terms
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Navigate the transaction through closing